Why Sexual Wellness Deserves Shelf Space (Right Next to Your Cleanser)
Wellness goes beyond what you apply to your skin - it’s also about how at home you feel in your body. It’s about confidence, connection, and a sense ofease within yourself. Just as a considered skincare routine supports balance on the outside, tending to your sensual wellbeing helps you feel more aligned within.
Sexual wellness encompasses physical, emotional, mental, and social well-being in relation to sexuality, according to the World Health Organisation. It's a positive and respectful approach to sexuality and sexual relationships, including the ability to experience pleasure and connection safely and free from coercion.
Let’s be honest - we spend ages researching serums, exfoliants, and SPF, but when it comes to sexual wellbeing? It’s often either ignored or wrapped up in outdated messaging. That’s where sitre comes in. It’s about reconnecting to your senses, your skin, and yes, yourself - without shame, fuss, or any unnecessary fluff.
Introducing sitre
At Pfeffer Sal, we’ve always believed that wellness is more than just great skincare. It’s how you move through the world - how you treat your body, how you reconnect with yourself, and how you create space for mindfulness in our everyday life.
That’s why we’re expanding our offering to include something that’s long been part of holistic health, but often left out of the conversation: sexual wellness.
This new category is a natural extension of what we already stand for - thoughtful routines, intentional products, and care that reaches beneath the surface. It’s about recognising intimacy and sensuality as vital aspects of wellbeing, no different to hydration, sleep, or SPF.
Our first partner in this space? sitre.
Born in Copenhagen, sitre is a Danish sexual wellness brand founded by Cecilie Hjelmager and Julie Herskin, two women on a mission to reframe how we think about intimacy and wellbeing.
The idea for sitre was sparked by a moment many will relate to. When Julie needed to use a lubricant, she found the experience unexpectedly tinged with shame - for both her and her partner. The options on the market felt either clinical or cringeworthy, and made her feel as if her body wasn't functioning as it should, plus most were made with poor-quality ingredients. Cecilie, on the other hand, had never used a lubricant at all, believing she “didn’t need it.” But through her own wellness journey, she discovered how intimacy could be deeply nourishing for both body and mind.
Together, they saw a gap: a lack of sexual wellness products that felt modern, relatable, and designed with care. So they created sitre - a line of clean, effective, and beautifully designed intimacy essentials that put comfort, confidence, and connection first.
Formulated with dermatologists and gynaecologists, sitre’s lubricants and washes are fragrance-free, pH-balanced, and kind to the vulva and vaginal microbiome - whether you’re flying solo or enjoying company. No mystery ingredients. No outdated taboos. Just science-backed care that helps you feel good in your body.
Pfeffer Sal proudly champions a more expansive view of wellbeing - one that includes sexual health, agency, and joyful embodiment. And sitre fits beautifully into that philosophy: modern intimacy essentials, beautifully designed, and rooted in science, not shame.
"From the moment sitre connected with Pfeffer Sal, it felt like a match made in pleasure heaven. We both believe wellness should be holistic, joyful, and rooted in how you feel—not how you think you should look or what trend you're supposed to follow. At sitre, we’re all about redefining self-care on your own terms, and Pfeffer Sal shares that same philosophy. Coming together was a no-brainer: we're here to show that self-love can be empowering, expansive, and seriously fun."
- Julie Herskin, co-founder of sitre
Meet the Collection: sitre's Essentials for the Sensual Self
We understand sexual wellness can feel personal, so at Pfeffer Sal, you can shop sitre’s collection discreetly in-store or online - because your wellbeing deserves privacy and care.
body and intimate wash
For those hot, sticky days (and the everyday in between), this is your go-to.
Fragrance-free, soap-free, and pH-balanced, it’s designed to care for your whole body - yes, including the most delicate bits.
Gynaecologist-approved and kind to sensitive skin, it’s a quietly clever staple for any routine. Use it in the shower, in the bath, or whenever you need a reset. Think less ‘fancy wash’, more ‘how did I ever live without this?’
full moon soap bar
Seem familiar? That’s likely thanks to our much-loved horoscope bars and cosmic candles already in your orbit. Made in collaboration with our friends at Horosoaps, this is sitre’s take on the cult-favourite bar - gentle, grounding, and pH-balanced for both body and intimate skin.
With patchouli, sandalwood, and 2% CBD, it’s designed to awaken your senses without overwhelming them. It's the kind of bar that makes your daily rinse feel just a touch more celestial.
soft wave - water based sex gel
Catch the wave. This silky, water-based gel delivers a smooth glide and a burst of hydration, thanks to 20% organic aloe vera. Effortlessly at home in your bedside drawer or bathroom cabinet, it’s equally suited to intimate moments or everyday care.
Dermatologist-tested and gentle on even the most sensitive skin, soft wave offers soothing relief from dryness often experienced during peri-menopause and menopause, helping skin feel nourished, calm and cared for. The aloe-rich formula also makes it a brilliant after-sun alternative - cooling, replenishing, and kind to delicate areas.
pleasure boost - intimacy oil
This isn’t your average massage oil. Infused with 1% CBD and a blend of natural, skin-loving oils, Pleasure Boost is designed to relax the body, increase blood flow, and enhance sensitivity - gently and naturally.
Whether you're using it solo or with a partner, it’s all about deepening connection and dialling up comfort without any stickiness, fragrance, or irritation. Just smooth on, give it a little time to work its magic, and let things unfold from there.
body melt - care & intimacy oil
CBD not your vibe?
This one’s a multitasker with benefits. Body Melt is a nourishing oil designed for skin that wants softness and a little something extra. Made with a rich blend of organic macadamia, jojoba, argan, coconut, and apricot oils, it’s perfect for post-shave hydration, massage, or whenever you’re in the mood for a bit more glide.
Candles: More Than Ambience - A Mindful Ritual for Sexual Wellness
These aren’t just for ambience - though they do that brilliantly. sitre’s scented candles are skin-safe, meaning they melt into a warm massage oil when lit.
Made with nourishing ingredients and subtle scent profiles, they invite slowness, intimacy, and sensory exploration.
Whether used solo or with a partner, they turn any room into a softer space.
In today’s fast-paced world, being fully in the moment is hard. The constant pull of distractions - scrolling through social media or checking emails - often pulls us away from the present. This detachment can disrupt many aspects of wellbeing, especially sexual wellness.
New research into interoception - the ‘hidden sixth sense’ - offers fresh insight. Interoception is your ability to feel internal sensations, like your heartbeat or hunger, unlike your external senses (sight, touch, smell).
As Caroline Williams, science writer and author of Inner Sense, explains:
“The mental side of sexual arousal is so important, especially for women. If we’re not tuning into the sensations, it can make that a lot more difficult; if you can’t feel and interpret what’s happening, you’re not going to have a great time.”
Improving your interoceptive awareness doesn’t just boost sexual wellbeing; it also helps emotional regulation, energy levels, and your relationship with food. And the best part? It’s surprisingly simple.
Try these simple starters:
1. Pay attention to your heartbeat.
2. Set reminders to check in with your body throughout the day.
3. Practise somatic mindfulness exercises - body scans and slow breathing to tune into how you feel and notice subtle sensations.
night touch - massage candle
It’s candlelight and massage oil, all in one. Night Touch starts as a softly scented candle (ylang ylang, jasmine, cedarwood), then melts into a luxe massage oil thanks to its blend of cocoa and shea butters with almond and jojoba oils.
Light it, let the wax pool, extinguish, and pour warm, not hot - for a grounding ritual that hydrates dry skin, sets a sensual tone, and seriously raises the ambience.
pillow haze - massage candle
Introducing the candle you’ll actually want by your bedside. Pillow Haze delivers woodsy depth with sandalwood, cedar, and bergamot, before transforming into a silky massage oil enriched with nourishing shea and almond butters.
With a warm drizzle, it softens skin, uplifts your mood and creates a little moment of indulgence - whether you're winding down, reconnecting with someone, or simply treating yourself.
You’re Invited: Sensual Summer Workshop
An Evening of Intimacy & Embodiment with sitre & Adele
Join us for a nourishing evening to explore what joyful, healing intimacy feels like in your body and mind. Co-founder of Danish sex wellness brand sitre , Julie Herskin, and artist, holistic guide, and sensual alchemist, Adele Brydges, will guide guests through a workshop blending ritual, touch, and deep listening to help connect with their body’s true desires.
An evening of slow rituals, scent exploration, and the kind of conversations that normally happen after two glasses of wine and a group chat confession. It’s all about curiosity, comfort, and creating your own version of sensual wellbeing.
📍 Thursday 14th August, 6:30pm at Pfeffer Sal 🎟 Reserve your place here - spaces are limited, and trust us, it’s going to be a good one.
Set the Mood: Sensuality with Pfeffer Sal Playlist
No sensual routine is complete without a soundtrack. We’ve curated a playlist that’s somewhere between a slow burn and a soul stretch. With soft vocals, subtle percussion, and a pulse you can feel.
Plug in, press play, and let it accompany you through your evening routine, a solo soak, or your next moisturise with intention moments.
Come and explore - your skin (and your senses) will thank you.
sitre is now available online and in-store at Pfeffer Sal.
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