Kim Ing
Combining 14 years in the advertising industry with a deeply perceptive understanding of Eastern and Western ways of life, Kim Ing is a brand development specialist and strategic marketing consultant. Born to Chinese parents, but brought up in the UK, her extensive experience in cultural nuances has lead to her specialising in the role behavioural psychology plays in helping an audience emotionally attach to a brand. We chatted to Kim about her serum obsession, how her mixed heritage has informed her work and why not everyone minds a rainy holiday.